In 2005, Hawke's Bay classroom furniture manufacturer Furnware introduced a new Bodyfurn range which included a new student desk and the dynamic chair in a range of sizes. The increased size of the desktop opened the opportunity to later develop a clip-on side storage unit for the desk. The new range was developed through extensive initial market and end-user research and ongoing stakeholder consultation and testing and trialling. Because of this direct relationship with their customer base, marketing of new products began at the early development stage. After a look at the initial concept development of the range, this case study focuses on the development, manufacture and marketing of the side storage unit. It also looks briefly at the changes that Furnware have made to implement their core values in terms of environmental sustainability.

Websites:
www.bodyfurn.co.nz
www.furnware.co.nz