Classroom Practice Case Study December 2011
Design and Visual Communication Year 11

Retail Design

CP1104: Retail Design

Year 11 students at Whangarei Girls' High School worked on a trial Retail Design unit during which they designed a logo, shop front and interior to fit their individual themes. The students modelled their designs through sketching and cardboard mock-ups and promoted their work in an A2 presentation.

Teacher Guidance – Level 6 Additional Support Material

Knowledge of Design
Demonstrate understanding of basic concepts in design

  • Support students to understand: What is design? What is good design?

Human Factors in Design
Demonstrate understanding of basic concepts and techniques related to human factors in design

  • Support students to understand the principles of aesthetics and function

Visual Communication
Demonstrate skills in, and understanding of, fundamental drawing techniques to present visual information

  • Support students to develop competency in 3D drawing techniques (e.g., oblique, isometric, and planometric, which includes freehand and/or instrumental)

Graphics Practice
Demonstrate ability to apply design knowledge and drawing techniques to communicate design ideas

  • Support  students to develop design knowledge and a range of drawing techniques that can be used to address a brief

UK Design Technology
www.design-technology.info/
graphics/shopfront

Retail Designers:

Other Websites: