Andrea Moore Design
Andrea Moore
Techlink would like to thank Andrea Moore, Catherine McElwain, Jenny Couch, Nikki Hann, and Paula Smith, for their contributions to this case study.
Introduction
Andrea Moore Design is one of New Zealand's fastest growing quality fashion brands. The business consists of high-end fashion design, wholesale and retail operation, with a flagship store in Wellington, another store in Auckland's Chancery shopping centre and distribution outlets throughout New Zealand and Australia.
Today, Andrea Moore Design is a far cry from Andrea's first venture into business. After leaving Wellington Polytechnic (now Massey University) at the end of 1995 Andrea worked free lance from a small workroom. She wasn't sure how to put a range together, how to price it, present it to the client let alone organise the CMT (Cut-Make-Trim) infrastructure described in this case study.“Pretty ridiculous really", recalls Andrea “totally naïve, I learned a lot and received a lot of help from different people – good contacts I realised later. It was a huge growth phase for me."
“There are always ideas, the design work is never an issue – it's just the motivation and energy to keep working in a smart manner and not being bludgeoned by issues such as bad press. It's all about thinking in a smart way, how can we make this work? There is always a solution, always," says Andrea.
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