Edges Art Framers
The Materials
While the basic picture frame is the same in 2007 as in 1847, there has been a change in the expertise required by the framers and the materials they use. Suzi has found that things have changed a lot during her time in the industry, with computerisation automating many processes. Whereas time and materials could be wasted when a hand done bevel cut came out crooked, things are far more efficient now.
There is also a greater range of materials available suited to the demands of the modern customer. With the growing public awareness that choice of material can help preserve an artwork, there is now a market for products suitable for long term display.
Customers are prepared to pay for acid free framing to protect their artwork and Edges uses acid free products made from 100% cotton rag on everything that touches the artwork. These are fully tested for things such as different PH levels and must be proven to have passed this test.
Suzi says that while the studio emphasis is on preserving the actual artwork, there are times when, sadly, a piece might be 150 years old but is glued down to "a bit of cruddy old cardboard".
Work is not boring for the Edges workers who are called upon to advise upon and frame a variety of objects. Anything that can be framed has been, from rugby jerseys, cricket bats and shoes to a dehydrated cat found under a house – if it can be attached to something, it can be framed. A lot of treasures and mementoes come into the studio to be made into something that people can put on show in their homes. "We see everybody's holidays," Suzi says.
According to Suzi most New Zealanders have never had anything custom framed in their lives, because they think it's going to be expensive. While it can be, it doesn't have to be, and she comments that most works are $20 upwards although it is possible to spend $250.
