Andrea Moore Design
Staying Current
In store display – Midnight special
In store display – Winter 2003.
The main method of updating Andrea's and her staff's knowledge of technical aspects of clothing manufacture is by experimentation which could be seen as a weak point. This small business has minimal exposure to outside networking, seminars, meetings, and courses. It is therefore vital that staff continually question and ask – are there better ways to execute the patternmaking and production techniques, and/or are there better ways to finish garments
Fashion magazines are an important resource as it's always valuable to see what's coming out and some of the high profile designers have so much experience, especially the collections. Andrea comments:
“It's really interesting to see what kind of themes are coming through. If they are coming through strongly in the fashion chain stores we tend to steer away from the major lines but bring out particular dart placements and other visually interesting design features in our own more individual designs."
Several agents visit regularly with their fabric, trims and accessory ranges. Trade magazines are also very useful.