COP Brief development

The customer has an influence especially in the type of garment. There are many requests for special event/occasion garments for a wedding – both for bride and guests. Andrea tries to satisfy her customers by making sure that these requests are accommodated in future design and production schedules. This allows Andrea Moore Design to react quickly to market demand. The flexibility of their made-to-measure service allows for variations of the original design.

Andrea Moore Design is becoming a lot more analytical about what goes into a particular range.

• A bridal range: samples of wedding dresses are contained in the store and the customer buys off the samples – either off the peg or with changes;
• The suiting range: there are lots of people who have to wear suits – a need for something a little different;
• The events range: people will always spend more on something that is different. Garments with lovely evening and special occasion fabrics such as embroidered and appliquéd fabrics. The end of the summer range sold very successfully.
• The fillers range: the beautiful skirts, tops, and trousers that fit really well.

Andrea hopes her designs are becoming distinctive. She would like to be in the position where people identify with the Andrea Moore Design label.

Beliefs, values, and ethics effect the development of a range. A designer works within their own set of values and beliefs producing garments they would like their customers to wear. In every range Andrea designs something with sleeves, and in every range there is a plunging neckline as well as a non-plunging neckline. Also if there are see through fabrics used they will not sell without a slip or a camisole top to go with them, which must be kept in mind and worked around