Meal Innovations
Supermarkets/Catering
Fresh indgredients
A lot of meals are developed and produced for sale in supermarkets. These vary, even between supermarkets owned by the same company, as each has a particular image it wants to reinforce. The supermarket does the marketing while Meal Innovations does the production. The company has a cost range customers select from; some of the meals are cheap but provide good value for money.
Some of the supermarkets sell individual ready-meals while others, aiming for the family market, sell large size portions. This variety provides Meal Innovations with a multiple product pathway.
Chinese Noodle Salad
(Click to enlarge)
The company also develops and produces bulk meals, designed for catering companies in institutions.
Although different customers might request the same meal, such as fish pie, it doesn't mean that the same recipe is used. Each customer has a unique recipe which incorporates minor changes in the recipe depending upon the potential market. A fish pie designed to be served to young university students might have different ingredients or proportions to the same meal served in a retirement home.
