CellSense™ – A World's First
Marketing
Rod admits that in many ways it's easier to show a proof of concept prototype than it is to actually get the final product onto the market.
"You've got to move through the stage of trusting your design to the point where you know that you can leave this thing out there and its going to run and do its thing, and you're not going to have to go back and touch it, because ultimately when you get thousands of these out there you can't be paying attention to the individual units."
So the majority of the next two years was spent turning that proof of concept into a commercial design that could be manufacturable in large quantities. That process occurred in-house with occasional assistance from local sub-contracted groups.
"Somewhere just following the proof of concept stage we built a number of evaluation units that we could send out to potential licensees. The idea was that they could evaluate those for a period of time and then if they wanted to take a license they could. The concept was that we would get a license fee and they would finish off the development and manufacture the final product."
This proved to be a slow process, so during 2004 the company decided to take the risk and finish off the final phases of development themselves.
