A Ring for Every Finger
Once a design is finalised, HGM Design mills a wax ring. The milling is computer controlled and produces an extremely accurate mould ready for casting. (Click images to enlarge)
Ring Manufacturing
What happens when customers eventually find a ring they like? "We manufacture it," says Mr Mooney. To do that, HGM Design makes a wax model of the ring, in preparation for casting. The company imported a multiple-axis computer numerical control wax milling machine – a Revo 540 – from Gemvision in the United States. The only one in the country, it creates an extremely accurate wax mould ready for casting. Previously, such milling would have been tackled by hand, which was much slower. Moulds are sent to a casting specialist (Regal Casting), and then to contract jewellers for finishing. HGM Design supplies all the gemstones.
Try-On allows customers to select a ring to fit their budget and aesthetic preferences. And if they don't find exactly what they're looking for in the existing designs, they can tweak those designs in infinite ways. It reassures them by showing how the chosen design will look on their own hands. While Try-On is being rolled out on a franchise basis around New Zealand, Mr Mooney's prime focus will eventually be stores in the United States and Europe.
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