A Ring for Every Finger
Usability
The scanning unit comprises an array of optical and laser-scanning devices in a 360° configuration. The scanning process takes around 40 seconds.
(Click image to enlarge)
Customers can not only fit a large number of rings to their scanned hand very quickly, but can manipulate the image, and view the hand and ring from every perspective. They can also modify aspects of any ring's design instantaneously. The benefits to the customer? Infinite flexibility in searching for the perfect ring, and the ability to see it on the hand immediately. The benefits to the jeweller? No need to carry thousands of dollars worth of slow-moving stock; the ability to offer the customer a more satisfying experience; and ultimately, a much greater likelihood of a sale.
Try-On is the brainchild of Auckland's Dale Mooney, a jeweller who developed the idea after years of frustration serving indecisive customers. A jewellery shop necessarily stocks a limited range and, inevitably, customers will like features from different rings. Typically, someone will like a ring, but want variations – platinum rather than gold, a thicker band, a sapphire rather than an emerald, or a different setting.
"No jeweller on earth can carry all of those variations, and the best we could offer was a physical sketch of the customer's ideas in a bid to crystallise his or her vision. Apart from the time issue – the sketch would often take days to create – it wasn't really satisfactory: the customer wants to see the ring on his or her hand, and that's perfectly understandable given they're about to invest a few thousand dollars on the item. So I figured there had to be a better way."
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